The term digital marketing may sound to be a new one but, in reality it’s just the improvised and updated version of the old technique of offline marketing and sales business. Today, with the coming up of the internet there has been a drastic change in the marketing strategy. Various companies have come up to offer eCommerce solutions, eCommerce responsive websites, etc in order to make the marketing business a comparatively easy and successful one. Magento eCommerce too has gained importance in the recent years which has led to a drastic increase in the sales business. These eCommerce solution companies are actually the digital marketing and custom web design companies which have contributed significantly in development and the maintenance of various websites across the globe.
In this article we will discuss a brief history of digital marketing from its inception to the current day.
How Did This Digital Marketing Business Come into Being?
This idea of digital marketing came up with the base idea of the inception of the world wide web in the early 1960s. With the growth in the number of internet users various search engines such as yahoo, google, etc started functioning and which was further expanded to the eCommerce responsive websites such as Amazon, etc. All this technological boom combined with the internet and the rapid growth of users using these search engines and the eCommerce websites led to the flourishing business of digital marketing and custom web design companies. Amazon and eBay in particular were the pioneers of the eCommerce responsive sites which was followed by various other websites.
Keeping and Analysing of Data
The main aim of an eCommerce company is to provide the basic necessities and other important accessories at your door steps. But this is not the only objective of the company. In order to lure its customers and showcase the various kinds of amenities that they can buy, these eCommerce websites run ads on the search engines which are being used by the customer. The previous purchases, the search history and the other items that can be considered worth buying by the user are displayed as ads on the search engines, other platforms such as social media, etc. Various social media platforms such as Facebook, Instagram, LinkedIn, etc showcase products that you once considered buying but later gave up the thought. This is made possible by storing your data such as big data and so on which can be later used to analyse your purchasing interests. The search and other activities are being stored by the eCommerce websites for their future use.
What is The Future of Digital Marketing?
Digital marketing has seen a sharp rise in recent years and according to Forbes, it will continue to see a steep rise in the coming years as well. The digital marketing companies have taken up various responsibilities such as delivering the required and customised website on demand of the clients along with the various other facilities such as website maintenance, website dashboard to track the increase in the traffic, ways and methods to regulate the organic and inorganic traffic, etc. These are a few but very significant things that are undertaken by these custom web design companies. Stats predict that there has been a rise in the online customers and the confidence of people in buying products online specially after the COVID- 19 pandemic hit the world. This world today has become a global village and it has become possible to literally order products from far off countries and this has solely been possible due to the coming up of websites showcasing items to all its customers across the globe.
In order to expand its business and hold over the customers across the globe especially in various other countries, companies have resorted to data mining and deep analytics, etc to keep track of the targeted consumers. The eCommerce solutions company and their eCommerce responsive websites have in most cases hired the custom web design companies or the digital marketing companies to understand the trend of the business, keep track of the sales and display ads relevant to the customers previous searches.