In an era where everything is being operated digitally and producing a fruitful outcome, there is no doubt in admitting that it has turned into a need these days. So, what is eCommerce? What are some trends that need to be followed to have a healthy business? Let’s find out!
What is eCommerce?
Electronic commerce, or eCommerce, is the purchasing and selling of products or services through the internet and the transmission of money and data to complete these transactions. E-commerce is backed by electronic commerce, business operations that enable network transactions. Online stores, electronic marketplaces, financial exchanges, and auction sites are examples of ECommerce firms.
It can also include non-transactional usages like internet banking and tickets. However, when it comes to how it aids in marketing, there are a few more factors to consider. But first, let’s go over some eCommerce Marketing basics.
What is E-commerce Marketing?
The practice of driving sales through online platforms is known as eCommerce marketing. It consists of the strategy, implementation, and optimization of marketing efforts aimed at reaching clients over the internet. The primary purpose of eCommerce marketing is to generate traffic and awareness to an eCommerce website or online store and convert visitors into customers.
There are several sorts of eCommerce marketing. The most effective eCommerce marketing approach will change based on the items or services being offered, the target demographic, and the available resources. So, now that we know what eCommerce and eCommerce marketing is let’s dive into the trends that can greatly benefit your business if followed correctly.
Top 5 Trends in social media in eCommerce
Before jumping into any social media platform, eCommerce firms should assess their goals for social media presence. A company with well-defined goals is considerably more likely to succeed than one with no idea what they intend to achieve. Understanding the fundamental marketing aim is thus the first step toward social media success. In addition, investigate the target demographic and learn how to approach them through social media channels.
Many big brands like The Apparel Factory have been seen making great use of social media platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. What they do is keep their eyes open for everything relevant to their business that goes viral, and then they use them for their advantage in the form of different prospects such as memes. Therefore, social media can be greatly fruitful for your eCommerce business if you know how to use it.
Mobile Phones in eCommerce
Mobile commerce accounted for 54.9% of all eCommerce in 2019. This figure will only rise as cell phones become more accessible and widely available. Even in 2022, we may notice a surge in cell phone usage. According to a recent Google survey, four out of every five customers use their smartphones to assist with purchasing, and over 60% of smartphone users have discovered a new brand or product while browsing on their phones.
As a result, in order to capitalize on this trend and reach the broadest potential audience, your organization requires a mobile-friendly website. Keep this tendency in mind while advertising your brand; you will undoubtedly increase your sales.
Individuals may now shop for anything without ever having to leave their homes. Online shopping delivers convenience and simplicity, which has tremendously influenced how customers purchase today. Voice search expands on this ease by allowing users to shop hands-free. Voice-enabled commerce is now one of the most promising trends in internet retail. Instead of a keyboard or mouse, users may use their voice to purchase products and services.
This new technology is both handy and quick. Users may simply ask for and receive what they desire. Remember, the easier you make it for the customers, the higher your number of sales will go, which will eventually lead to the growth and popularity of the business or brand. See it from every angle you want; it’s a win-win.
Artificial Intelligence in eCommerce
With the growing popularity of eCommerce, businesses have had to discover methods to differentiate themselves in order to stay competitive. Many people have resorted to technology, notably artificial intelligence (AI), to gain an advantage. For example, AI may power chatbots that answer client inquiries to provide meaningful data analytics. Using artificial intelligence in eCommerce may be a huge benefit to organizations, and there are several methods to achieve so.
The eCommerce industry’s demand for artificial intelligence is always growing. Numerous studies have proven that artificial intelligence (AI) may help organizations increase revenue, save time, and enhance customer happiness. eCommerce is a developing and complicated sector with many moving pieces that must all operate in unison. eCommerce enterprises must employ cutting-edge technology to create the best possible experience for their consumers.
Augmented Reality in eCommerce
In recent decades, businesses have increasingly depended on technology to gain a competitive advantage. Most major technologies have made it simpler for firms to contact their target consumers and understand what those markets desire. The advancement of Augmented Reality (AR) in eCommerce, in particular, has enabled businesses to give their clients an immersive and engaging experience tailored to their specific requirements and aspirations. Consumers today have higher expectations for their purchasing experiences. As buyers want greater personalization and inventive purchasing experiences, static images and websites are no longer satisfying.
Instead, online shopping has evolved into a more participatory experience where customers want a sense of connection with businesses. This is what augmented reality aims to give. Businesses must recognize, however, that delivering convenience isn’t the only thing that will attract or bring back existing clients. There must also be a relationship.
So, these were the trends that are the most relevant marketing trends that are taking over eCommerce in 2022. Applying these will surely help you grow your business and take it to new heights.