As a writing service provider, your apparent goal is to make your business known to as many of your patrons as possible. After all, the more people know you and your credibility, the more hype and demand will result from it.
So, if you’re looking to effectively market your writing service (without spending too much), here are 5 strategies to try out.
Check them out!
| In-Person Networking |
Believe it or not, in-person networking is one majorly effective strategy for marketing your writing service.
The ploy is simple. You come out of your cave, share a drink (or two) with some acquired contacts showing interest, and devise ideas to monetise your business big time.
While you’re at it, carry your business card. Introduce yourself to as many folks as possible and learn about their requirements. Then, give them your business card if your skills suit their needs.
Networking is essential for effective marketing. And proper networking is learning about the needs, requirements and interests of the general folks. You don’t need to be pushy- just helpful.
While you do that, also look to find a sweet hub for building networks.
Needless to say that you have to travel around the city! But once you discover your sweet networking hub, visit there frequently to garner more attention and interest.
| Ally Yourself With In-demand Graphics/Website Designers |
Look to forge alliances with in-demand graphic/website designers. These experts often require writers (be it a copywriter or an academic writer) for their client’s projects. In addition, you can do some homework through the web regarding quality graphics/web designers within your region.
On finding a suitable prospect, arrange a meeting with them and talk about their work, clients and frequent requirements. After you learn about their requirements, introduce your business tactfully.
If they like what they hear, share your business card and let them be aware that you’re up for accepting project opportunities at present!
Who knows, the rub of the green might go your way! And even if it doesn’t, you’ll know you gave it a shot!
| Direct Emailing or Cold Calling |
You heard it right! Both these approaches may seem too direct, especially for a business that’s gotten up and about recently. But sometimes, being direct works!
So, create a compelling email explaining your business and the writing prowess you offer and send it to those companies on your shortlist.
Create a catchy emailer header and include all key USPs that mirror your writing service. Of course, don’t add too much information and if possible, attach various genres of samples for them to check out!
If you plan to cold call, dial the company’s number and ask to speak with the editor, publication head or even the marketing manager.
When speaking to them, pitch your unique ideas for stories/academic writing/business copywriting skills with positive intent.
While it is true that most will say no to your proposals, being persistent is crucial.
Another ploy is checking out their website and finding any flaws in their marketing or writing service. Upon learning that, endorse yourself as someone who has the skills to remove those flaws and bring in more customers through quality, authentic and honest work.
Both these tactics have proven helpful to many such company owners. As a result, marketing your writing service through direct email or cold calling may fetch you some exciting prospects!
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| Create A White Paper Highlighting The Value of Your Writing Service |
Besides the ideas mentioned above to effectively market your writing service, you can also look to create write papers.
It’s a ploy many start-up businesses are using to boost their overall awareness (both online and otherwise). It’s working for them too. So, there’s no harm in trying it out for your writing service advertisement.
Create a white paper and highlight the value your writing service will bring to organisations using it. It’s similar to direct emailing; it only works better if you desire to offer your white paper writing skills to companies needing such skills.
Of course, writing attention-grabbing white papers is one of the hottest in-demand skills in the copywriting venture. And if a worthy candidate is found, companies are willing to pay them well for their services.
If you don’t possess the appropriate white paper writing skills, you better learn them. It will improve your resume and make it very demanding amongst many firms.
| Donate An Article for A School or Business Or Put Out A Press Release |
Many other ideas exist, like marketing your writing service through t-shirt prints/car decals or hosting a contest /poll and giving the winner free home page content.
However, there are more effective ways. For example, you can donate an article to a school or business or put out Press Release. These strategies appear more far-reaching and much more impactful in comparison.
If you’re thinking of donating samples of your work to the general public, one effective medium is finding a school on the cusp of hosting an annual auction. Finding one is easier than you think. Ask your neighbour’s kids or parents, and they’ll point the way.
Speak to the school officials and charity functions’ supervisor and reveal your intentions of donating an article or a brochure for their school. It is, indeed, one clever way to let everyone at the event know that there is a new writing service in town.
Alternatively, you can put out a Press Release with details about your business and the variety of quality work you provide. In addition, several local newspapers comprise new business columns that showcase such tidbits of information for all to see.
You can seize this opportunity and look to create a PR for your business with your most recent photo.
| FINAL LINES |
These 5 strategies will effectively market your writing service and give it the recognition it deserves.
You can also endorse your writing service on social media platforms: Facebook, Instagram and Twitter. It will allow you to reach more masses and build awareness.
So, what are you waiting for….?
Start marketing your writing service today. Every minute wasted is a noteworthy prospect lost.
Read More : https://magazepaper.com/assignment-help-sample-research-questions-for-students/
Author’s Bio
Gwenn Watson offers academic writing service through her association with MyAssignmenthelp.com for 9 years. She helps students write assignments on marketing and business advertising and even provides online tutoring to business students struggling to comprehend certain topics. Besides all these, Gwenn also loves cooking and takes great joy in preparing meals for her loved ones on weekends and holidays.
