What Is SEO?
SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results.
When you type something into Google, Google has to make a decision on which websites to show you.
It looks at hundreds of indicators that are called “ranking factors.”
SEO is the process of optimizing your website to account for these ranking factors…
…so that when someone searches for something related to your business, your website appears on page 1.
There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!
In reality, most people don’t even scroll past the first 5 results. So if you’re not willing to try PPC so you can be on the paid search results…
…the only thing you can do to be on that first page is to do SEO.
SEO Services in Lahore helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.
If you want to learn more about what is SEO and how it works, then check out this ultimate guide.
Takeaways
- SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
- By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic.
- By giving your website SEO definition, you ensure that your digital content is easy to find and view.
How Does SEO Work?
SEO Services works by making certain changes to your website design and content that make your site more attractive to a search engine.
You do this in hopes that the search engine will display your website as a top result on the search engine results page.
As we just mentioned, Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order.
It’s impossible to change your website to account for every single one, but there are several best practices you can follow to.Top of Form Bottom of FormFor businesses that are just starting to build their website, create their product pages, or going through a website redesign.
But it doesn’t have to be that way.
Even if you don’t have an experienced in-house SEO Services in Pakistan, you can still start making some positive changes to help improve your SEO.
How Search Engines Rank Websites
Search engines like Google and Bing use a number of ranking factors to determine and provide the most relevant content for a particular search term.
But before they are able to do that, search engines first need to crawl and index websites. Here’s what crawling and indexing mean.
Crawling
Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.
According to Google, “We use software known as web crawlers to discover publicly available webpages.
Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web.
They go from link to link and bring data about those webpages back to Google’s servers.”
Aside from a webpage, the content could also be an image, video, PDF file, blog post, etc.
But whatever the format is, the content is always discovered by links.
So for you to be found in organic search results, make sure that every page of your website is crawled.
Indexing
Indexing is the process by which search engines like Google organize information before a search to provide fast responses to the users’ queries.
Generally speaking, Google and other search engines have structured data of web pages and other content that they know about.
And once these pages are indexed, the search engines can now use the information it has about these pages and their content…for them to decide on whether to show this content in their search results.
