In the avid use of social media, internet marketing or digital marketing is necessary for businesses of all scales. Digital marketing seems to be the most appropriate way to reach a broader audience.
Incorporating internet marketing is more than creating textual, image-based, or video content for your audiences. You need more effort to boost content performance and improve the visibility of your page.
However, starting internet marketing can be challenging and daunting, especially for small businesses. So, we got six awesome tips to help you do your best. Without further delay, let’s get started!
#1. SEO and Content Marketing Combo
Search Engine Optimization (SEO) and content marketing are inseparable. The two must go hand-in-hand to make your page powerful and visible in cyberspace.
SEO always deals with keywords, so do keyword research before making content. Aim for keywords within your niche that many users will look for. You can also invest in long-tailed keywords to compete with bigger competitors.
In deciding what keywords to choose, you can use tools like Ahrefs, Google Keyword Planner, or WordStream. Moreover, plan what kind of content you want to make; videos, blogs, pictures, or infographics.
Your content should match your target audience. Moreover, focus on creating valuable, interesting, original, and appropriate content for your audience. In addition, avoid being too promotional and pushy.
#2. Leverage Social Media
When you jump into digital marketing, social media is the utmost channel to approach your target audience, grow prospects, and get more customers. It’s undeniable that the internet and social media have become a part of our daily life.
However, a robust strategy is always vital before publishing your content on social media. Each social media platform has its preference of content format. YouTube and TikTok are best for videos, while Facebook, Instagram, and Twitter are suitable for video and image content.
You must build a solid online presence to make your social media account powerful. Create and publish valuable and enticing content regularly. Also, communicate with your audience to establish a deeper relationship and trust.
#3. Create Awesome Design
Designs are everything to support your content. You always need appealing designs for your business website and social media account. Always aim for simple and easy-to-follow designs that represent your brand.
However, creating awesome designs may be daunting, especially if you have limited skills in using editing software. You can always hire someone experienced, but if you’re on a tight budget, you need another exit.
You can take your time learning how to create aesthetic designs on beginner-friendly platforms or apps. In this case, Canva and Photoshop are two of the best options on the market.
#4. Create and Grow Your Email List
Creating an email list is essential in digital marketing. An email list helps you gather prospects, engage them, and turn them into customers, or even loyal buyers.
That’s why emails are powerful to boost your ROI. You can create an email list by providing an email newsletter sign-up form on your website.
Send valuable content or ongoing campaigns to your newsletter subscribers and make sure to avoid being too promotional. Sending one to two newsletters per week to your subscribers is enough to prevent spamming.
#5. Invest in Digital Ads
Investing in digital ads can be very beneficial if you have enough budget. Digital ads help you reach a broader audience to improve brand awareness and gather more prospects.
You can try pay-per-click Google Ads, YouTube Ads, or other social media ads. Digital ads work wonders to find audiences that match your content or products.
Therefore, you can get more website traffic, engage more audiences, and improve conversion rates. With appropriate digital ads, you can see growth in your ROI.
#6. Analyze Content Performance
Analyzing content performance is always a must, whether video, image or textual content. Go to the analysis page of your social media account and see whether your content generates results or not.
You can check for content recommendations or required actions to boost your content performance. Moreover, check which social media platforms drive the most traffic and generate more results.
Almost all businesses implement internet marketing or digital marketing to keep up with the trend in today’s digital era. That’s the most suitable way to approach audiences as the internet and social media have become part of our daily life.
You can create multiple content to support your digital marketing effort. Creating blog posts, video content, and image-based content can be valuable for your target audience. Lastly, you can also join e-commerce to reach a broader audience.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email/Gravatar: [email protected]
LinkedIn: Andre Oentoro