Increasing your customer retention rate by just 5% can almost double your profits. That’s right – the potential for growth sits with your existing customers.
How do you make your customers stick around? You need to keep them happy. As their needs evolve, so will what they require from you.
Nowadays, keeping customers happy involves creating new digital products and services. When customers see that you’re actively addressing their needs, they’re much more likely to stay on board.
What does this have to do with app design?
Sooner or later, you’ll need to create a new app to keep your clientele loyal to your brand. Where do you start? Design sprints are one of the most popular ways to get ideas off the ground.
Here’s our guide to design sprints, and how they can revolutionize designing apps.
As the name suggests, design sprints are all about creating quickly. They are a brainstorming technique that forces the process along through specific stages. These are:
In the first stage – which can be anywhere between an hour and a day – you define the needs your design addresses. Designers in this stage strive to understand their customers and their needs. Once they understand these issues, they can move on to step two.
Ideate is the meat of the brainstorming session. It’s where teams collaborate to find solutions to the issues they now understand. They also discuss essential design criteria, like how to make an app engaging.
The decision stage takes a fine-toothed-comb through the ideas assembled. This is where teams decide which ideas do and don’t make the cut for their mobile design.
Once decisions have been made about the app, designers can start to build a prototype. Trial and error continues at this stage, as teams try to build the best prototype possible.
Finally, the prototype is tested. Based on the results, previous stages may be repeated to fine-tune the end result. Or the product may be ready for launch.
Without these regimented five stages, designing apps is overwhelming. But a design sprint structure forces periods of creative and critical thinking.
This makes what could be an abstract process very straightforward. Once your team understand the needs of your customers, they brainstorm ideas. They then narrow these down, create a prototype, and test it.
That’s how simple the app development process can be!
But there’s one more thing that will keep your design team on track. You need app design software that’s just as reactive as the design sprint itself.
If you use a design sprint to design an app, you need to find software that can keep up. App design doesn’t need to take months – or even weeks! With builder.ai software, you can be using your app the same day you start building it.