In corporate communications, one of the most crucial responsibilities is brand management. It includes presenting and conveying the firm and its brand identity in a way that is consistent across all mediums, free of errors and optimised for maximum impact. Without assistance, such a venture may quickly balloon into an insurmountable challenge due to many files, emails, digital and analogue advertising media, and other relevant materials. Consider using the following apps for your business as brand management software.
Brand 24
This software is among the most significant competitors in the social listening market. The rapid access that companies have to mention of their brand across all social media platforms, publications, and blogs is made possible by Brand24. You will be aware immediately of everyone who is talking about you, whether on LinkedIn or in a major magazine. It is the tool of choice for marketers who are responsible for the management of their brand’s reputation and who need to respond rapidly.
BrandMaker:-
Marketing and communicating with customers about a brand go hand in hand. The brand management software known as “BrandMaker” has simplified marketing resource management as one of its primary objectives. It declares war on lengthy spreadsheets and reduces the work required for reporting. BrandMaker as a Digital Asset Manager, which functions as a cloud-based library for all your digital and multimedia material and its other capabilities.
The “Brand Portal” feature that BrandMaker offers is very intriguing regarding business communications. Your staff members, partners, and agencies may access your brand’s primary information source via this portal. All parties may request materials, obtain relevant marketing information, and update it so that it is consistent with the brand, provided they have the appropriate access privileges.
Chorus:-
the brand management tool offered by Third Light was designed specifically for businesses involved in producing a variety of digital media. Examples of these businesses include marketing firms, picture and video studios, and publishing houses. The cloud-based file system that Chorus utilises is its most crucial component. It makes it simple to interact with any media files stored there. All team members can synchronise, share, and make changes to them in real-time. The capability of direct messaging is an additional feature that makes cooperation easier.
Kontentino:-
The brand and corporate communications are significantly impacted by social media platforms such as Instagram, Facebook, and Twitter, amongst others. These avenues do not lend themselves very well to direct marketing. Instead, they are excellent venues for forming communities and communicating with brands inside those communities. The programme known as “Kontentino” for brand management comes into play here. You can organise your team’s workflow, produce content as a group, and plan the release of that material with the help of Kontentino.
This brand management tool’s organisation planner and social media calendar serve as its backbone. These calendars allow users to drag-and-drop information into place for quick and easy addition.
Canva:
Canva is a piece of design software that is accessible for free. It has become an essential need for many small and medium-sized companies that want to develop creative content that is by their brand’s aesthetic. The software includes an engaging user interface and several pre-built templates, making it easy to produce a range of content formats that comply with specific brand requirements. In addition, it allows the development of projects via collaborative efforts, sharing such projects, and modifying such projects in real-time. The free version of this brand management system provides you and your team with 5 gigabytes of online storage for digital files, which you and your team may access from any location in the world.
Empower:
The empower® add-in suite for Microsoft Office is one of the top five most effective solutions for managing brand assets. Our software solutions centre on the most critical applications in Microsoft Office, including Word, Outlook, PowerPoint, and Excel. The purpose of empower® is to provide all your Microsoft Word documents with a consistent appearance that adheres to the standards outlined in your style guide. Through the use of the central library, all team members have access to presentations, templates, and signatures. Design inspections that are a part of this brand management software may automatically fix deviations from standard corporate design. Because of its production capabilities, each user of Microsoft Office has an approximately 30 per cent decrease in the amount of work required.
You may readily connect the different digital asset management (DAM) platforms to the brand management software solutions provided by empower®. The graphical components, such as pictures, icons, and other visuals saved there, maybe utilised immediately inside Microsoft Office.
Conclusion:
The number and range of brand management software options may be somewhat intimidating when you first look at it. The most important thing is to locate the answer that will be of the most excellent assistance to you and your team.
When selecting tools for brand management, doing a thorough workflow analysis of your team is beneficial. Pay close attention to the myriad of activities that take place daily. Then it would help if you highlighted the areas that consume a lot of time and perhaps have room for improvement. This way, you will better understand the capabilities that the tools you use to manage your brand need to have. Be sure to take into consideration who uses the programme the most often. It underscores the essential access choices the software for managing brands needs to give its users. One can build an app using Builder.ai and incorporate custom features.
