According to a study, Facebook is one of the biggest social media platforms worldwide, with at least 2.5 billion monthly active users. This only means that Facebook makes a great marketing tool for businesses, especially if they aim to spread awareness among internet users.
If you ever think about it, Facebook was firstly designed to help users connect with their long-lost friends simply by typing the name on its search engine. However, as the years go by, this social media platform has drastically changed and become one of the most powerful marketing tools that businesses should not miss out on.
Nowadays, marketing campaigns have never been fiercer. Many business owners run different promotional materials, such as product videos and short-video challenges, in order to grab the audience’s attention as well as generate conversion. And with so many emerging businesses using social media platforms, you should know when and how to optimize the channel for your advantage.
You need to be aware of Facebook’s potential to generate sales. So, if you own a business and you’re looking for ways to maximize Facebook’s features, then this article is for you. Check out these tips for your business.
1. Invest in Facebook Ads
Facebook Ads is one of the most effective marketing features you can use on this platform. It covers an in-depth analyzing where businesses can target promotional or marketing campaigns to specific markets in a closeted region. This makes the feature powerful for businesses to drive conversions and sales.
You need to know your target audience first if you want to make the most out of this feature. You can then start building your ad campaigns by using relevant keywords, demographics, interests, and behaviors. Make sure to always use Facebook Pixel to measure your campaigns.
2. Create a Business Page
Before running Facebook Ads, make sure to create a business page first. The page is essential as it marks your business’ existence on this channel. It also lets users find information about your brand, products, or services.
To create a business page, simply go to Facebook and look for the “Create Page” button located at the top part of the platform. Choose “Business or Brand” and fill out the required information such as your Page Name, Category, and Profile Picture. You can also add a cover photo to make your page look more professional.
3. Join Relevant Groups
If you want to reach out to specific audiences, make sure to use Facebook Group features. Groups make an effective way to connect with potential customers. There are groups for almost anything under the sun so make sure to join those that are relevant to your industry.
There are thousands of groups on Facebook created to cater to the user’s interests. For example, if you run a clothing store, you can join groups like “Woman Fashion” or “Fashion Trend in 2022” to meet people with the same interest. Or, you can make a new group and invite people to join in. You can join these groups simply by going to the search bar and typing in keywords related to your business.
4. Use Engaging visuals
One of the best things about Facebook is that it allows businesses to use engaging visuals such as images and videos to capture the attention of their target audience. People love visual content, that’s why social media is now gravitating towards it. You need to produce one that captures their attention, such as making compelling short video challenges.
5. Use Targeted Keywords
Lastly, make sure to use targeted keywords in your posts to ensure that your content will be seen by those who are interested in what you have to offer. If you want to track which campaign and keywords generate more sales, use Facebook Insights to check the performance of your content.
You can also use relevant hashtags to make your content more discoverable. Hashtags are effective to invite people who have never been on your page through exact match keywords or similar phrases related to your business.
Facebook is a big and popular social media platform. Practically everyone with a smartphone will have a Facebook account. This is why Facebook will make an effective tool for a marketing campaign.
Make sure to follow these tips above if you want to increase sales using Facebook Marketing. Keep in mind that big things don’t come easily, make sure to be consistent when trying out Facebook for marketing campaigns. Be sure that success will follow you!
Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.
LinkedIn: Natasha Rei